"Made me chuckle ... Hats off to the man. He knows his onions." -- Daily Mail
"I loved Be Funny or Die - it's clever, kind, generous and so gloriously nerdy. It's fearlessly forensic, and I love the close examination of what makes us laugh, and most importantly, why. This book will make its readers much funnier, and much better at seeking out and celebrating the funny, at a time when we have never needed humour more. It's made me a better writer. It's probably made me a better human too." -- Daisy Buchanan, award-winning journalist and author of Insatiable
"For years, Joel has supplied a steady stream of dynamite gags to TV shows people think of as 'mine', making me look cleverer and funnier than I am by proxy. Now he's widening his reach to you -- the revolting, undeserving public -- and frankly I should be outraged. The only consolation is knowing that by teaching the secrets of comedy to all and sundry, he'll be doing himself out of a job faster than ChatGPT ever could. What a maniac ... Joel knows what he's talking about. And he's sickeningly funny. Stop reading this sentence and buy this book." -- Charlie Brooker, writer, television presenter, producer and satirist
"The ultimate Ted Talk on comedy ... Joel Morris has finally invented being funny whilst talking about being funny." -- Caitlin Moran, journalist, broadcaster, and author
"Joel Morris gets to the heart of comedy in Be Funny or Die." -- Richard Curtis, film director
"Joel manages to achieve the remarkable in being both deeply analytical and utterly joyous at the same time. If you have any interest in either what it is to be humorous or what it is to be human you need to read this book." -- Robin Ince, comedian, actor and writer
"This is terrific." -- Simon Mayo, radio presenter and author
