Emotional Design : Why We Love (or Hate) Everyday Things

Emotional Design : Why We Love (or Hate) Everyday Things

PAPERBACK

01 May, 2005

Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. ...

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ISBN-10:

0465051367

ISBN-13:

9780465051366

Publisher

Basic Books

Dimensions

7.90 X 5.20 X 0.80 inches

Language

English

Description

Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Product Details

ISBN-10

:0465051367

ISBN-13

:9780465051366

Publisher

:Basic Books

Publication date

: 01 May, 2005

Category

: Psychology

Format

:PAPERBACK

Language

:English

Reading Level

: All

Dimension

: 7.90 X 5.20 X 0.80 inches

Weight

:204 g

Editorial Reviews

"Amazing...Norman does a wonderful job making these ideas come alive."--Daniel Bobrow, Research Fellow, Palo Alto Research Center

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

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