Entrepreneurship for Dummies

Entrepreneurship for Dummies

PAPERBACK

12 Jan, 2023

The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful e...

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ISBN-10:

1119912636

ISBN-13:

9781119912637

Publisher

Wiley

Dimensions

9.10 X 7.30 X 1.10 inches

Language

English

Description

The perfect resource for your journey to start a business

Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.

  • Understand the process of starting a business, from beginning to end
  • Complete the necessary planning and meet legal requirements, without the headache
  • Get expert tips and tricks on funding your idea and bringing your product or service to market
  • Build the foundation you need to keep your business thriving and growing

Entrepreneurship For Dummies supports you as you travel along the road to success.

Product Details

ISBN-10

:1119912636

ISBN-13

:9781119912637

Publisher

:Wiley

Publication date

: 12 Jan, 2023

Edition

:0002nd Edition

Sub-Category

: Accounting - General

Format

:PAPERBACK

Language

:English

Reading Level

: All

No. of Units

:1

Dimension

: 9.10 X 7.30 X 1.10 inches

Weight

:771 g

About the Author

Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, -medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies.

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