Gamification for Product Excellence

Name: Gamification for Product Excellence
Brand: Packt Publishing
SKU: 1837638381
Price: 3751 INR
Availability: OutOfStock
ISBN: 9781837638383

Paperback / softback

29 Sep, 2023

By Mike Hyzy (Author), Bret Wardle (Author), Gabe Zichermann (Author)

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert...

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ISBN-10:

1837638381

ISBN-13:

9781837638383

Publisher

Packt Publishing

No.of Pages

350

Dimensions

9.25 X 7.50 X 0.73 inches

Description

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.

Product Details

ISBN-10

: 1837638381

ISBN-13

: 9781837638383

Publisher

: Packt Publishing

Publication date

: 29 Sep, 2023

About the Author

Mike Hyzy - Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross
Bret Wardle - Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e