Implementing Value Pricing

Implementing Value Pricing

Hardcover

28 Dec, 2010

"The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demo...

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ISBN-10:

0470584610

ISBN-13:

9780470584613

Publisher

Wiley

Dimensions

9.10 X 6.10 X 1.50 inches

Language

English

Description

"The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields."--

Product Details

ISBN-10

:0470584610

ISBN-13

:9780470584613

Publisher

:Wiley

Publication date

: 28 Dec, 2010

Sub-Category

: Accounting - Managerial

Format

:Hardcover

Language

:English

Reading Level

: All

No. of Units

:1

Dimension

: 9.10 X 6.10 X 1.50 inches

Weight

:599 g

About the Author

RONALD J. BAKER is the author of Professional's Guide to Value Pricing, Sixth Edition, The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Mind Over Matter. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.

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