A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey &...
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-ISBN-10:
0470481773
ISBN-13:
9780470481776
Publisher
Wiley
Dimensions
9.12 X 6.38 X 1.32 inches
Language
English
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.
Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
ISBN-10
:0470481773
ISBN-13
:9780470481776
Publisher
:Wiley
Publication date
: 08 Jun, 2010
Edition
:2nd Edition
Category
Sub-Category
Format
:Multiple-Component Retail Product, Part(s) Enclosed
Language
:English
Reading Level
: All
No. of Units
:1
Dimension
: 9.12 X 6.38 X 1.32 inches
Weight
:590 g
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