The Unsold Mindset: Redefining What It Means to Sell

Name: The Unsold Mindset: Redefining What It Means to Sell
Brand: Harper Business
SKU: 0063204908
Price: 2058 INR
Availability: InStock
ISBN: 9780063204904

Hardcover

21 Feb, 2023

By Colin Coggins (Author), Garrett Brown (Author)

What if the greatest salespeople on the planet are the opposite of who you think they are?Everyone sells, every day. It's why the most successful people ar...

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ISBN-10:

0063204908

ISBN-13:

9780063204904

Publisher

Harper Business

No.of Pages

288

Dimensions

9.06 X 6.06 X 1.1 inches

Description

What if the greatest salespeople on the planet are the opposite of who you think they are?

Everyone sells, every day. It's why the most successful people are better than most at selling themselves, their ideas, or their products and services.

Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a "good salesperson." But there's a disconnect between who we think good salespeople are and who they actually are. In any room, they're not the most self-confident, they're the most self-aware. They're not the most sociable, they're the most socially aware. And they don't succeed in spite of obstacles, they succeed because of obstacles.

Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic--they were all unsold on what it meant to sell and unsold on who people expected them to be.

The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It's a journey toward an entirely new mindset--the greatest sellers on the planet aren't successful because of what they do, they're successful because of what they think. Being a good person and a good salesperson aren't mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

Product Details

ISBN-10

: 0063204908

ISBN-13

: 9780063204904

Publisher

: Harper Business

Publication date

: 21 Feb, 2023

About the Author

Garrett Brown -

Garrett Brown and his business/teaching/writing partner, Colin Coggins, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought
Colin Coggins -

Colin Coggins and his business/teaching/writing partner, Garrett Brown, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought