The future of innovation comes from collaborating employees who think differently and work toward a common goal. In this book, Priscilla nails the concept that proves that none of us can do it alone. She offers an amazing glimpse into a new way of focusing our efforts around teams.
- Michael Brenner, bestselling author of Mean People Suck
This simple mindset shift speeds up innovation, multiplies positive outcomes, and could even change our world.
- Jon Bostock, bestselling author of The Elephant's Dilemma
If you're not collaborating in sales and marketing today, your competition is already ahead of you. In this book, McKinney gets directly to the point of why collaboration has become the most important zeitgeist across leadership today. McKinney's book gives you practical solutions to implement in the workplace that will cascade through your teams.
- Tim Hughes, bestselling author of Social Selling, Top 10 global influencer on Twitter and LinkedIn
For everyone who thinks that strategy is step one, open this book. You're about to discover that your mindset is the foundation of any strategy. And they need to be in alignment. Priscilla has a new perspective for you that will change your marketing and business approach. It's all right here.
- Andy Crestodina, bestselling author of Content Chemistry: The Illustrated Handbook for Content Marketing
Business and life become a constant brainstorm of ideas. But without rules, you have anarchy, so this collaboration needs its own rules too. The collaboration structure needs guidance - a rule book...and this is it. This book offers a truly innovative look at how to innovate and is a must for everyone in business.
- Adam Gray, bestselling author of Brilliant Social Media: How to Start, Refine & Improve Your Social Media Business Strategy
When I think of marketing, I think of Priscilla and this book as my #1 go-to. This is the marketing playbook we've desperately needed not to work smarter or harder but to think differently - that is how we succeed in the next era of business.
- Rachael O'Meara, author of Pause and Pause the Journal, TEDx speaker and Executive Leadership Coach
