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Contagious: Why Things Catch on

Contagious: Why Things Catch on

PAPERBACK

03 May, 2016

By Jonah Berger (author)

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral...

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Last updated on 01 Feb, 2026

ISBN-10:

1451686587

ISBN-13:

9781451686586

Publisher

Simon & Schuster

Dimensions

8.30 X 5.40 X 0.70 inches

Language

English

Description

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

Product Details

ISBN-10

:1451686587

ISBN-13

:9781451686586

Publisher

:Simon & Schuster

Publication date

: 03 May, 2016

Category

: Business & Economics

Sub-Category

: Marketing - General

Format

:PAPERBACK

Language

:English

Reading Level

: All

No. of Units

:1

Dimension

: 8.30 X 5.40 X 0.70 inches

Weight

:227 g

Editorial Reviews

"A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . . . [to] make any product or idea contagious."-- "Kirkus Reviews"
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