"This book documents the extent to which merchants have gone to sell a
dream--even if they do not provide the real thing."--Emilio Cueto
Cuba on the Labels: A Selection of Cuba-Themed Cigar Labels Printed Outside of Cuba explores
how the island of Cuba and one of the island's top exports, the Cuban
cigar, have been immortalized in cigar labels created outside the
island. Over three hundred labels are reproduced in large, beautifully
detailed images. Having meticulously collected and researched these
labels over many decades, Emilio Cueto covers the subject
comprehensively. The close-to-original size reproductions allow readers
to admire the labels that show Cuba through the eyes of the cigar label
makers who work outside of Cuba.
Cuba on the Labels is the third book in Cueto's Inspired by Cuba! series. This volume follows his previous "Havana" cigar book, La Habana también se fuma/Havana is for Smokers (2019). Cuba on the Labels
uniquely contributes to the bibliography of Cuban cigar label art,
highlighting examples produced outside the island that include the words
"Cuban," "Cuban," or their derivatives on the label. It is, as Cueto
states, "certainly, the most thorough [study] ever attempted. It will be
an invaluable reference book."
