Customer in the Boardroom

Name: Customer in the Boardroom
Brand: Penguin Business
SKU: 0143461303
Price: 271 INR
Availability: InStock
ISBN: 9780143461302

Paperback / softback

20 Feb, 2023

By Rama Bijapurkar(Author), Rama Bijapurkar(Author)

Is the customer in your boardroom?The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsess...

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ISBN-10:

0143461303

ISBN-13:

9780143461302

Publisher

Penguin Business

No.of Pages

256

Dimensions

7.8 X 5.08 X 0 inches

Description

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Product Details

ISBN-10

: 0143461303

ISBN-13

: 9780143461302

Publisher

: Penguin Business

Publication date

: 20 Feb, 2023

About the Author

Researcher, academic, independent director on several Indian blue-chip boards, author of widely acclaimed books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India.