How to Revised and Expanded Edition

How to Revised and Expanded Edition

Hardcover

07 Sep, 2021

By Michael Bierut (Author)

A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his ful...

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ISBN-10:

0063141574

ISBN-13:

9780063141575

Publisher

Harper

No.of Pages

352

Dimensions

10.2 X 10 X 1.5 inches

Description

A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career.

This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.

Product Details

ISBN-10

:       0063141574

ISBN-13

:       9780063141575

Publisher

:       Harper

Publication date

:       07 Sep, 2021

Category

:       Designs & Fashion

Sub-Category

:       Graphic Arts - Commercial & Corporate

Format

:       Hardcover

Reading Level

:       All

No. of Pages

:       352

No. of Units

:       1

Dimension

:       10.2 X 10 X 1.5 inches

Weight

:       2.097 Kg

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