"
Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them. . . . Much in the same way that
The Life-Changing Magic of Tidying Up emphasizes 'choosing what we want to keep, and not what we want to get rid of, ' [
Ikigai] demonstrates that aging could be an opportunity to
keep working
, keep smiling,
keep active, and
keep being social." --
KonMari Newsletter "Want to live longer? Keep super busy. If
hygge is the art of doing nothing,
ikigai is the art of doing something--and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year's
hygge-fueled Ikea spree. Fall's biggest imported lifestyle trend is
ikigai, and it might help you live to 100." --
New York Post "Originating from a country with one of the world's oldest populations,
ikigai is becoming popular outside of Japan as a way to live longer and better. . . . [It] is helping people live longer on Okinawa as it gives them purpose." --
World Economic Forum "The Japanese concept of
ikigai (the happiness of being busy) [is] attainable and even an important key to living longer." --
Elle.com "Discovering your
ikigai, or passion, can be one of the greatest journeys you will embark on." --
Forbes "Enjoy a cup or two of green tea as you digest this small, charming book." --
Minneapolis Star Tribune "A must-follow lifestyle hack . . . Think
feng shui with Venn diagrams--although this time there is no need to move the front door." --
The Guardian "
Ikigai is what allows you to look forward to the future even if you're miserable right now. . . . It might just help you live a more fulfilling life." --
BBC "A refreshingly simple recipe for happiness." --
Stylist "An attractive and absorbing book." --
The Bookseller "Persuasively shows that small changes can help readers find more joy and purpose in their lives [with] clear, succinct information . . . skillfully compiled . . . into an engaging, easily accessible format with lists, charts, and illustrations." --
Publishers Weekly "
Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives. Science-based studies weave beautifully into honest, straight-talking conversation you won't be able to put down." --
Neil Pasricha, New York Times bestselling author of The Book of Awesome and The Happiness Equation
