Influence : Science and Practice

Name: Influence : Science and Practice
Brand: Pearson Education
SKU: 0205609996
Price: 4212 INR
Availability: InStock
ISBN: 9780205609994

PAPERBACK

29 Jul, 2008

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's r...

International Edition

Ships within 15-17 Business Days

New

~~₹ 5100~~
₹ 4212

BRAND NEW - Item in perfectly NEW condition.

Used

GOOD CONDITION - Used book in GOOD - READABLE condition. The books may contain markings, highlightings and wear due to previous usage. The book is in overall good condition. Great Deal !!!

* This item is NOT Returnable *

Cancellation Policy

Shipping Policy

Return Policy

ISBN-10:

0205609996

ISBN-13:

9780205609994

Publisher

Pearson Education

Dimensions

8.90 X 6.00 X 0.60 inches

Language

English

Description

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Product Details

ISBN-10

:0205609996

ISBN-13

:9780205609994

Publisher

:Pearson Education

Publication date

: 29 Jul, 2008

About the Author

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

Menu

Influence : Science and Practice

Description

Product Details

About the Author