Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget

Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget

PAPERBACK

21 May, 2024

Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music.....

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ISBN-10:

1538182505

ISBN-13:

9781538182505

Publisher

Rowman & Littlefield Publishers

Dimensions

10.00 X 7.00 X 1.21 inches

Language

English

Description

Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music.

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Product Details

ISBN-10

:1538182505

ISBN-13

:9781538182505

Publisher

:Rowman & Littlefield Publishers

Publication date

: 21 May, 2024

Sub-Category

: Business Aspects

Format

:PAPERBACK

Language

:English

Reading Level

: All

Dimension

: 10.00 X 7.00 X 1.21 inches

Weight

:1.021 Kg

Editorial Reviews

Bobby doesn't just talk about music marketing, he lives it daily. As a musician, professor, and global marketing coach, he deals with literally thousands of independent and DIY musicians just like you weekly. As a trusted industry veteran, he uniquely has the creative and also the business accolades necessary to help artists on any budget to turn their art into a more successful business.

About the Author

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.

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