Needfinding : Design Research and Planning (4th Edition)

Name: Needfinding : Design Research and Planning (4th Edition)
Brand: Createspace Independent Publishing Platform
SKU: 1974015580
Price: 1032 INR
Availability: InStock
ISBN: 9781974015580

PAPERBACK

19 Jul, 2017

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world ...

No Reviews

Write Reviews

International Edition

Ships within 15-17 Business Days

New

₹ 1032

BRAND NEW - Item in perfectly NEW condition.

Used

GOOD CONDITION - Used book in GOOD - READABLE condition. The books may contain markings, highlightings and wear due to previous usage. The book is in overall good condition. Great Deal !!!

* This item is NOT Returnable *

Cancellation Policy

Shipping Policy

Return Policy

ISBN-10:

1974015580

ISBN-13:

9781974015580

Publisher

Createspace Independent Publishing Platform

Dimensions

11.02 X 8.50 X 0.23 inches

Language

English

Description

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

Product Details

ISBN-10

:1974015580

ISBN-13

:9781974015580

Publisher

:Createspace Independent Publishing Platform

Publication date

: 19 Jul, 2017

About the Author

Dev Patnaik is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from social science, design and business strategy to discover insights about ordinary people and create new products and services. He is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world's most admired companies, including GE, Samsung, Target and Virgin.

Menu

Needfinding : Design Research and Planning (4th Edition)

Description

Product Details

About the Author