The Art and Science of Successful PackagingThis comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of des...
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-ISBN-10:
1592537081
ISBN-13:
9781592537082
Publisher
Rockport Publishers
Dimensions
8.40 X 8.40 X 0.70 inches
Language
English
The Art and Science of Successful Packaging
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
ISBN-10
:1592537081
ISBN-13
:9781592537082
Publisher
:Rockport Publishers
Publication date
: 01 Jun, 2011
Category
Sub-Category
: Product
Format
:PAPERBACK
Language
:English
Reading Level
: All
Dimension
: 8.40 X 8.40 X 0.70 inches
Weight
:635 g
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