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Someone Has To Be The Most Expensive, Why Not Make It You?

Someone Has To Be The Most Expensive, Why Not Make It You?

PAPERBACK

09 Oct, 2020

By Andrew Griffiths (author)

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nas...

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Last updated on 04 Mar, 2026

ISBN-10:

1922391514

ISBN-13:

9781922391513

Publisher

Andrew Griffiths Enterprise Trust

Dimensions

9.00 X 6.00 X 0.75 inches

Language

English

Description

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all.

Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an author, speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance.

If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to read - now.

Written specifically for business owners, this book has a number of very clear outcomes:

  • putting an end to the business owner struggle
  • challenging your thinking about what you charge
  • showing why being the cheapest is - without a doubt - the worst business strategy ever
  • explaining why there has never been a better time to charge what you're worth
  • ideally, giving you the courage to become the best and most expensive at what you do.

This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.

Product Details

ISBN-10

:1922391514

ISBN-13

:9781922391513

Publisher

:Andrew Griffiths Enterprise Trust

Publication date

: 09 Oct, 2020

Category

: Business & Economics

Sub-Category

: Small Business - General

Format

:PAPERBACK

Language

:English

Reading Level

: All

No. of Units

:1

Dimension

: 9.00 X 6.00 X 0.75 inches

Weight

:495 g

Editorial Reviews

'Andrew Griffiths has a unique gift. He is one of the greatest communicators of our time. Part philosopher, part futurist and part advocate for entrepreneurs everywhere.'

Shelley Wild, CEO, PeopleHQ and Founder of the Human Learning Collective


'Anyone can be the cheapest, the art is being a brand and service that is highly valued. In Andrew's new book he takes you on a journey that makes you think bigger, bolder and braver than ever before to create an offering that is memorable, referable and loveable. This book is a total game changer!'

Keith Abraham, Multi-Award Winning Global Speaker, Five-Times Best Selling Author


'It is no wonder that the top business people in 65 countries read and apply his material. Quite simply, the value he provides is immense.'

Blake Beattie, Author, BULLSEYE and Founder of Pay It Forward Day


'Andrew Griffiths is the eighth wonder of the world. He embodies authority, integrity and authenticity when it comes to doing business, and the success of the people he works with is mirrored around the planet.'

Darren Finkelstein, The Accountability Coach, Author and Mentor

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