Story Smart : Using the Science of Story to Persuade, Influence, Inspire, and Teach

Name: Story Smart : Using the Science of Story to Persuade, Influence, Inspire, and Teach
Brand: Bloomsbury Publishing PLC
SKU: 1610698118
Price: 4513 INR
Availability: InStock
ISBN: 9781610698115

PAPERBACK

14 Oct, 2014

By Kendall Haven (author)

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired...

Ships within 15-17 Business Days

New

~~₹ 4587~~
₹ 4513

BRAND NEW - Item in perfectly NEW condition.

Used

GOOD CONDITION - Used book in GOOD - READABLE condition. The books may contain markings, highlightings and wear due to previous usage. The book is in overall good condition. Great Deal !!!

Cancellation Policy

Shipping Policy

Return Policy

Last updated on 12 Jan, 2026

ISBN-10:

1610698118

ISBN-13:

9781610698115

Publisher

Bloomsbury Publishing PLC

Dimensions

9.80 X 6.90 X 0.50 inches

Language

English

Description

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

Best place to buy books online, Best books near me, Affordable books in India, Bestselling books India, Indian bookshop online. Best books in Category: Language Arts & Disciplines, Best books in Category: Literacy,

Product Details

ISBN-10

:1610698118

ISBN-13

:9781610698115

Publisher

:Bloomsbury Publishing PLC

Publication date

: 14 Oct, 2014

Editorial Reviews

"Kendall Haven speaks to the power of the story by exploring how the brain processes stories and what elements are key to making a story successful. This book is . . . an easy-to-read guide to the science behind what makes stories memorable." --The Library Quarterly

About the Author

Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.

Menu