The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Name: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Brand: Harper Business
SKU: 0060007737
Price: 1384 INR
Availability: InStock
ISBN: 9780060007737

Paperback

17 Sep, 2002

By Al Ries (Author), Laura Ries (Author)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart an...

International Edition

Ships within 15-17 Business Days

New

~~₹ 1700~~
₹ 1384

BRAND NEW - Item in perfectly NEW condition.

Used

GOOD CONDITION - Used book in GOOD - READABLE condition. The books may contain markings, highlightings and wear due to previous usage. The book is in overall good condition. Great Deal !!!

Cancellation Policy

Shipping Policy

Return Policy

ISBN-10:

0060007737

ISBN-13:

9780060007737

Publisher

Harper Business

No.of Pages

272

Dimensions

9.1 X 7.4 X 0.7 inches

Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Product Details

ISBN-10

: 0060007737

ISBN-13

: 9780060007737

Publisher

: Harper Business

Publication date

: 17 Sep, 2002

About the Author

Laura Ries -

Al Ries and his daughter and business partner Laura Ries are two of the world's best
Al Ries -

Al Ries and his daughter and business partner Laura Ries are two of the world's best