The Direct Mail Revolution

The Direct Mail Revolution

PAPERBACK

19 Mar, 2019

By Robert W Bly (author)

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI,...

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Last updated on 12 Jan, 2026

ISBN-10:

1599186306

ISBN-13:

9781599186306

Publisher

Entrepreneur Press

Dimensions

8.90 X 5.90 X 0.80 inches

Language

English

Description

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution.

In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:

  • Create a comprehensive direct mail marketing strategy
  • Design marketing materials that connect with your target customers
  • Craft letters, brochures, and postcards that stand out
  • Seamlessly integrate direct mail with your digital marketing strategy
  • Avoid the most common snail mail mistakes that will get ignored

Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.

Product Details

ISBN-10

:1599186306

ISBN-13

:9781599186306

Publisher

:Entrepreneur Press

Publication date

: 19 Mar, 2019

Sub-Category

: Business Writing

Format

:PAPERBACK

Language

:English

Reading Level

: All

Dimension

: 8.90 X 5.90 X 0.80 inches

Weight

:409 g

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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