The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Brand: Rosenfeld Media
SKU: 1933820683
Price: 4143 INR
Availability: InStock
ISBN: 9781933820682

PAPERBACK

07 Apr, 2020

By Jim Kalbach (author), Michael Schrage (Foreword by)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs is...

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Last updated on 02 Mar, 2026

ISBN-10:

1933820683

ISBN-13:

9781933820682

Publisher

Rosenfeld Media

Dimensions

8.90 X 6.00 X 0.90 inches

Language

English

Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Product Details

ISBN-10

:1933820683

ISBN-13

:9781933820682

Publisher

:Rosenfeld Media

Publication date

: 07 Apr, 2020

Editorial Reviews

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."

--Melissa Perri, author of Escaping the Build Trap

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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

By Jim Kalbach (author), Michael Schrage (Foreword by)

Description

Product Details

Editorial Reviews