"In the right hands, with the skill and courage to wield it, this book is a weapon for winning--not just campaigns, but the battle for the soul of our nation."
--Ron Steslow, cofounder of the Lincoln Project "America is changing and for Mike Madrid, this American century will not be just black and white, it will be a Latino one! In
The Latino Century, Madrid reveals how the growing political influence of Latinos is already writing compelling new chapters in America's story."
--Michael Steele, former RNC chairman "Provides extraordinary insight into America's fastest-growing segment of voters, and thus a detailed road map of where America's democracy is headed. Politicians in both parties would be wise to read it and take heed."
--George Conway, cofounder of the Lincoln Project "
The Latino Century offers a hopeful perspective on how Latinos are revitalizing the very idea of America."
--Antonio Villaraigosa, former mayor of Los Angeles "Mike Madrid knows what he's talking about--and what the rest of us should be thinking about.
The Latino Century gets right what the media and politicians and consultants on both sides get wrong. A timely and compelling read."
--John Pérez, former speaker of the California State Assembly "A brilliantly written, must-read book for anyone who wishes to understand the enigmatic, dynamic, diverse, and growing Hispanic community. Offers a comprehensive assessment of the beauty and challenges facing those who want to reach this amazing community."
--Rosario Marin, first and only immigrant woman treasurer of the United States "
The Latino Century is a wake-up call to both political parties and they'd best pay attention."
--Jim Brulte, former California Republican Party chairman and Senate leader "Mike Madrid has few peers understanding the dynamic and often misunderstood Latino political community. This is the first serious book documenting the American experience of Hispanic/Latino populations."
--Shawn Steel, RNC committee member and former chairman of the California Republican Party "Written by the most talented data analyst in politics,
The Latino Century shares not only Mike Madrid's thirty years of experience in political data, but an in-depth examination of where both major political parties have failed Latino Americans and what they must do to win them over."
--Jennifer Horn, cofounder of the Lincoln Project "Should be on the desk of every campaign manager, on every political science syllabus, and read by every business leader wanting to tap into the latino market."
-- Sofia Kinzinger, Former Press Secretary to Spanish Language Media for the RNC
