The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Name: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Brand: Amazon Digital Services LLC - Kdp
SKU: 1492180742
Price: 1708 INR
Availability: InStock
ISBN: 9781492180746

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10 Sep, 2013

By Rob Fitzpatrick (author)

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good...

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ISBN-10:

1492180742

ISBN-13:

9781492180746

Publisher

Amazon Digital Services LLC - Kdp

Dimensions

8.50 X 5.50 X 0.30 inches

Language

English

Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Product Details

ISBN-10

:1492180742

ISBN-13

:9781492180746

Publisher

:Amazon Digital Services LLC - Kdp

Publication date

: 10 Sep, 2013

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

By Rob Fitzpatrick (author)

Description

Product Details