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The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning

PAPERBACK

15 May, 2013

By Chris Kocek (author), Lin Zagorski (Designed by), Rebecca Pollock (Designed by)

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis ...

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Last updated on 01 Feb, 2026

ISBN-10:

0989284905

ISBN-13:

9780989284905

Publisher

Yellow Bird Press

Dimensions

7.81 X 5.06 X 0.33 inches

Language

English

Description

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Product Details

ISBN-10

:0989284905

ISBN-13

:9780989284905

Publisher

:Yellow Bird Press

Publication date

: 15 May, 2013

Category

: Business & Economics

Sub-Category

: Marketing - General

Format

:PAPERBACK

Language

:English

Reading Level

: All

Dimension

: 7.81 X 5.06 X 0.33 inches

Weight

:168 g

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