Why Fonts Matter

Name: Why Fonts Matter
Brand: Gingko Press
SKU: 1584236310
Price: 2364 INR
Availability: InStock
ISBN: 9781584236313

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01 May, 2016

Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence,...

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ISBN-10:

1584236310

ISBN-13:

9781584236313

Publisher

Gingko Press

Dimensions

8.60 X 7.50 X 0.80 inches

Language

English

Description

Take a look at the experiences and associations typeface evokes.

Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities.

Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.

Product Details

ISBN-10

:1584236310

ISBN-13

:9781584236313

Publisher

:Gingko Press

Publication date

: 01 May, 2016

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Why Fonts Matter

Description

Product Details