Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Name: Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games
Brand: Bloomsbury Publishing PLC
SKU: 0275958566
Price: 7775 INR
Availability: InStock
ISBN: 9780275958565

Hardcover

30 May, 1998

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volum...

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ISBN-10:

0275958566

ISBN-13:

9780275958565

Publisher

Bloomsbury Publishing PLC

Dimensions

8.58 X 5.74 X 0.70 inches

Language

English

Description

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

Product Details

ISBN-10

:0275958566

ISBN-13

:9780275958565

Publisher

:Bloomsbury Publishing PLC

Publication date

: 30 May, 1998

Editorial Reviews

"Her study is important for those working in this field because it brings together the author's ideas in a coherent and conveient form....[I]t presents a persuasive overview of the construction of a media event as a highly genderized narrative and raises exciting issues for research into future Olympic events."-CBQ

About the Author

GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.

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Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Description

Product Details

Editorial Reviews

About the Author